Wednesday, 1 July 2009

mobile growth and mobile ad revenue

The delay in posting is due to a long needed break in the wilderness of the beaches of Northumberland. Since my return however i have spending time looking at the growth of the mobile market and here are some interesting facts.

There are now 4 billion mobile phones in the world today. Compare that with the total number of televisions (1.5 billion) and personal computers (1.1 billion) and you can see why the mobile internet will be the next big digital boom.

In the worldwide emerging markets the mobile phone is often the first way individuals access not only voice calls but also the internet, news and personal music compared with computers, papers and walkmans in the West.

Mobile advertising revenue in the Euro market is forecast to be a staggering 1.3 billion euros by 2012.

Finally recent research has shown that those with smartphones now use them to access the Internet in their leisure time rather then PC's particularly while watching tv. This is caused by the immediacy of always having the phone with you and convenience of not having to boot up and log in etc.

All this starts to point at how we will use mobile technology to access the internet more and more. This will bring and increasing number of both challenges and opportunities to content providers and marketeers alike.

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