Friday, 3 July 2009

McDonalds goes quality (again)

Having spent a few months watching ads of happy families grow a garden McDonalds is now launching a new campaign to push its good food message. The latest version is to tell us all how McDonalds burgers are made from 100% beef from British and Irish farms.

This is all part of the ongoing campaign from McDonalds as it tries to persuade us all that they make healthy food. Everyone has their own view on the pros and cons of fast food. I myself have always been in the everything in moderation camp and so have no particular axe to grind. I do find myself through feeling more and more empathy with the poor marketing head having to come up with more and more cute campaigns to show the general public how good McDonalds actually are.

Its not an easy job but at least they are making a better job of it than KFC with its terrible latest ad trying to prove a similar point. I have yet to see a KFC that even closely resembles one seen in the latest ad but would be happy to have my mind changed. Mind you i would put a good bet there is a dartboard somewhere in McDonalds head office with Morgan Spurlock's picture on it

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