Although the property market looks like it is starting to turn itself around in a similar style to the Exxon Valdiz, my marketing options for http://www.homes24.co.uk/ are limited due to budgets. This is a reality for most marketeers as we have to look to make more effective use of the budgets available to us whatever industry we work in.
I am long enough in the tooth to remember the last recession and having to work with tight budgets and i am a firm believer in how this can be a good thing. Since the last recession the media options for marketeers has increased exponentially giving more ways to spend your budget. Unfortunately this makes it harder both to get your message across to a confused and media swamped consumer base and also harder to justify which areas to spend on. This current recession has taught many marketeers the back to basic principles of spending on things that can deliver results and more importantly that can prove they are delivering. The whole PPC market and indeed online advertising world is based on this.
Despite this however i still occasionally see items of desire and Flogos are just that. Flogos are promotional logos made from a combination of soap and gas normally helium. When inflated they float up to heights of 5,000 feet and last for 30 to 40 minutes before dissolving into thin air. Mercedes, Disney and McDonald's have supposedly already used them send their names up in lights.
Yes its a fad and yes a little bit silly but sitting here in Norwich the thought of hundreds of branded flogos flying over the city does bring a smile to my face.
To see them in action go here: http://www.flogos.net/