Friday, 29 May 2009

Decision engines and Chandler Bing

Today we have had the announcement regarding the long awaited search engine from Microsoft. This for a long time was under the codename Kumo but now they have launched it with an equally ridiculous name. Once upon a time Bing was just the surname of a man called Chandler who had the pleasure and pain of being married to Monica in Friends. Now however the word Bing will also be associated with Microsoft's latest attempt to crack the search engine market.

As the engine is not live i cannot comment on it apart from to say that as much as it pains me to say it, i like the fact they are describing it a "decision engine". The problem Microsoft have is summed up in one word: dominance, the dominance of a certain Google. Its search engine is the main way that most people on the planet search the web. It is a true "search engine". By calling Bing a "decision engine" and positioning it as an alternative to Google and as a tool to help individuals find information to make decisions it at least gives them a positioning statement to build a marketing campaign around.

That marketing campaign is what i am really looking forward to as Microsoft's campaigns have started slowly but surely to become much more innovative and encompassing. Its last two campaigns: the "I'm a PC" campaign, to the latest one featuring young children showing how easy it to use PC software have been the best so far. Big spenders as they are the world launch budget for Bing is going to be a reputed $100m so look out for a range activity in the UK soon.

If you want to learn more about Bing you can watch the promo video here:

If you want to watch something better however why not spend 20 mins in the company of the original bing and his best bits here: and here:

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